A question common to most business is a simple one; is the lifetime value I get from a customer greater than the marketing cost I use to acquire them? Our suite of reports can calculate your customers lifetime value (CLV) and help you gain deeper insights into buying behaviour.
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Incisively pulls together key reports to analyse the frequency and average customer order value by time, channel and geographical region. Easily understand past trends and see predicted forward views of your KPIs.
Our reports are designed with a dual purpose...
Calculating CLV typically is not straightforward and often requires either expenses software or complicated spreadsheet manipulation by data scientists. We have pulled together decades of experience of customer analysis to produce an advanced set of off-the-shelf customer reports.
Cohort Analysis
This report groups customers together by acquisition year and shows how a number of KPIs progress over different calendar years. These tables are essential to understand the strength or weakness of cohorts as time goes by. Cohorts are the rows and trading years are the columns.
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Cohort Analysis
This report looks at the second and subsequent month spending curves for each cohort but rebases all cohorts from calendar months to age of cohort. This allows you to see cohorts on a like for like basis. The lines are the % of members from the original cohort that short in the subsequent months.
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Rolling Customer KPI
Examine the trends in the six main customer KPIs; new customers, AOV, orders, retention rate, customers and frequency - all on a rolling 12 month basis.
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New & Repeat
This report shows participation by frequency both in terms of orders and revenue.
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Other Analysis
This report takes UK postcode data and calculates a market penetration by for each 100,000 households by country and by town as well as showing the KPIs for those customers towns.
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Other Analysis
These two reports rank customers by spend and then split them into either four or ten equal groupings to show the participation that each grouping delivers.
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Updated monthly, our reports can answer specific questions that you have about your customer’s purchasing behaviour and how it links directly to your past/future revenue performance.
Our reports will help you gain an extensive knowledge about your customers and how your customer KPIs are trending.
Gain a real insight into your customer data and take action to get the best results and see the impact of any changes, in real-time.
Prices start from only £100 per month and is based on annual revenue.
All reports feature pop-up instructions on why & how to use the report.
Designed to save you time and make you more money.
Make better business decisions based on your data.
Syncs easily with your own customer data set*.
*When supplied as a CSV file, including: Customer ID, Order ID, Order Date, Order Value.
What is your annual revenue (£)?
- select in GBP (£) -
What is your annual revenue (£)?
Less than £250K
What is your annual revenue (£)?
£250K - £500K
What is your annual revenue (£)?
£500K - £1M
What is your annual revenue (£)?
£1M - £2.5M
What is your annual revenue (£)?
£2.5M - £5M
What is your annual revenue (£)?
£5M - £10M
What is your annual revenue (£)?
Greater than £10M
Incisively Customer plans are calculated based on your annual revenue in GBP.
© 2020 Incisively. All rights reserved. Incisively is a trading name of Alliants Ltd. Registered Address: Fryern House, 125 Winchester Road, Chandlers Ford, Hampshire SO53 2DR. Company Registration Number (UK): 06868886. VAT Number (UK): 973844770. Registered in England and Wales.
