Steve Robinson, our consulting director will be presenting at Digital Marketing Europe 2020, a cross-industry conference about online marketing, technology stack and customer experience.
Steve will examine in his talk 'Data Driven Paid Search Optimisation – a Beyond Lip Service Approach', the journey to become data driven and give market leading insights into Google Ads quality score, a key component of paid search optimisation.
For more information about Digital Marketing Europe 2020 or to book your tickets, please visit https://digitalmarketingcon.eu/steve-robinson/
About Steve Robinson
Steve’s notable successes include making click and collect a mainstream customer proposition in the UK, the introduction of the concept of omni-channel into retail, and using data to optimise business profitability.
Steve has held a number of Chairman roles, Probikekit, Expandly and Channel Mum, and is a Venture Partner at Downing Ventures where he advises on new acquisitions as well as helps portfolio companies with their digital and data strategies.
Steve, a leading thinker in transforming businesses to present 'Data Driven Paid Search Optimisation – a Beyond Lip Service Approach'.
Today represents one of the most challenging commercial periods for generations. We have more data than we know how to use...