Incisively for Google Ads

Helping you to navigate the complex world of data analysis

Google Ads is a great platform, but many digital marketers either don’t have the time to perform the analysis or may not have the deepest of expertise. Our suite of reports can transform your business into a top quartile data-driven organisation and within hours.

starting at

£250

/ mo

Incredible data insights

Incisively pulls together all of the key reports that you would need to navigate the complex world of Google Ads to enable you to optimise your spend to a finite detail and increase quality score. From analysing the quality score and efficiency of your campaign, analysing trends through to specific tasks needed to fully optimise your account.

Our reports are designed with a dual purpose...

Save you time

Make you more money

Reports include:

Quality score

Efficiency

Optimisation tasks

KPI deep dives

How can Incisively for Google Ads improve your quality score?

With around 50% of global digital marketing spend being spent on Google Ads, it is vital that your campaigns are as efficient as possible. Arguably the most important component to improve is your Google Ads quality score and we believe our insights could make a significant difference to your PPC optimisation strategy.

Summary

Conversion Summary

This report looks at the conversion variance and shows how this has trended over the past 6 weeks and shows which campaigns have caused the variance. It also breaks the variance into the three key component variances; have I spent more or less, has more average cost per click gone up or down and is my conversion rate better or worse.

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Summary

Time Of Day

This report shows all KPIs by time of day, day of week and device. It also contains a list of campaigns sorted by cost for cross filtering. All of the bar charts cross filter with each other for quick cross analysis.

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Efficiency

Cost / Click Gradient

This report plots cost against clicks by day and line gradient of the line is therefore efficiency. The steeper the line the more efficient and the flatter the line the less efficient, this can be used to examine shifts in efficiency over time. Also you can look to see if any deviations as spend increases i.e. does efficiency worsen?

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Quality Score

Quality Score Keyword Trend

This report allows you to select individual keywords and examine how the quality score changes over time with the charts below showing the changes in the three component parts that have caused the change.

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Task List

Budget Constraints Yesterday

The chart shows any campaigns were there was a cost of zero between 23:00 and 24:00 yesterday. A blank chart shows that there were no issues.

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Take control of your business growth

Updated daily, our reports answer specific questions you should be asking yourself about your Google Ads campaigns.

Unlock the value of your data

Our reports can quickly identify how you can improve your campaigns performance easily and cost effectively.

Stay ahead of your competition

Make smarter decisions and take faster action to get the best results and see the impact of any changes, in real-time.

What makes Incisively different?

Clear pricing

Prices start from only £250 per month and is based on Google Ad spend.

Easy to use

All reports feature pop-up instructions on why & how to use the report.

Convenient

Designed to save you time and make you more money.

Comprehensive

Make better business decisions based on your data.

Quick setup

Syncs easily with Google Ads / Google Analytics.

Calculate your plan...

from

£250

/ mo

Contact sales

Calculate your plan...

£250

/ mo

Pay annually - get 2 months FREE

Contact sales

Calculate your plan...

£500

/ mo

Pay annually - get 2 months FREE

Contact sales

Calculate your plan...

£1,000

/ mo

Pay annually - get 2 months FREE

Contact sales

Calculate your plan...

£2,000

/ mo

Pay annually - get 2 months FREE

Contact sales

Calculate your plan...

£4,000

/ mo

Pay annually - get 2 months FREE

Contact sales

Calculate your plan...

£6,000

/ mo

Pay annually - get 2 months FREE

Contact sales

Calculate your plan...

£10,000

/ mo

Pay annually - get 2 months FREE

Contact sales

Incisively for Google Ads plans are calculated based on your annual Google Ads spend in GBP.