Google Ads is a great platform, but many digital marketers either don’t have the time to perform the analysis or may not have the deepest of expertise. Our suite of reports can transform your business into a top quartile data-driven organisation and within hours.
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Incisively pulls together all of the key reports that you would need to navigate the complex world of Google Ads to enable you to optimise your spend to a finite detail. From analysing the quality score and efficiency of your campaign, analysing trends through to specific tasks needed to fully optimise your account.
Our reports are designed with a dual purpose...
With around 50% of global digital marketing spend being spent on Google Ads, it is vital that your campaigns are as efficient as possible. Arguably the most important component to improve is your quality score and we believe our insights could make a significant difference your PPC optimisation strategy.
Summary
This report looks at the conversion variance and shows how this has trended over the past 6 weeks and shows which campaigns have caused the variance. It also breaks the variance into the three key component variances; have I spent more or less, has more average cost per click gone up or down and is my conversion rate better or worse.
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Summary
This report shows all KPIs by time of day, day of week and device. It also contains a list of campaigns sorted by cost for cross filtering. All of the bar charts cross filter with each other for quick cross analysis.
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Efficiency
This report plots cost against clicks by day and line gradient of the line is therefore efficiency. The steeper the line the more efficient and the flatter the line the less efficient, this can be used to examine shifts in efficiency over time. Also you can look to see if any deviations as spend increases i.e. does efficiency worsen?
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Quality Score
This report allows you to select individual keywords and examine how the quality score changes over time with the charts below showing the changes in the three component parts that have caused the change.
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Task List
The chart shows any campaigns were there was a cost of zero between 23:00 and 24:00 yesterday. A blank chart shows that there were no issues.
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Updated daily, our reports answer specific questions you should be asking yourself about your Google Ads campaigns.
Our reports can quickly identify how you can improve your campaigns performance easily and cost effectively.
Make smarter decisions and take faster action to get the best results and see the impact of any changes, in real-time.
Prices start from only £200 per month and is based on Google Ad spend.
All reports feature pop-up instructions on why & how to use the report.
Designed to save you time and make you more money.
Make better business decisions based on your data.
Syncs easily with Google Ads / Google Analytics.
What is your annual Google Ads spend?
- select in GBP (£) -
What is your annual Google Ads spend?
Less than £250K
What is your annual Google Ads spend?
£250K - £500K
What is your annual Google Ads spend?
£500K - £1M
What is your annual Google Ads spend?
£1M - £2.5M
What is your annual Google Ads spend?
£2.5M - £5M
What is your annual Google Ads spend?
£5M - £10M
What is your annual Google Ads spend?
Greater than £10M
Incisively for Google Ads plans are calculated based on your annual Google Ads spend in GBP.
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