The optimisation process doesn’t require any maintenance, but you can monitor and adjust Labs if you like.
Clicking the “Performance Report” next to your Lab’s name will show you a summary of your Lab’s performance. The key metrics are:
|Visitors||the number of unique users who received a Lab suggestion|
|Goals||the number of rewards received|
|Goal rate Trend||goals as a percentage of visitors by day|
|Relative Performance||Total Goal Rate per Variant across selected time period|
|Share of Visitors||% of visitors served each variant|
The dashboard also shows the actual number of visitors, goals and goal rate by variant by day.
You can also adjust the filters at the top of the Dashboard to refine the date range for which you wish to see results:
“Show Only Active Variants” hides variants which are not currently switched off from the dashboard analysis.
The variants filter enables to you see results for a subset of variants. Just type the name of each variant and hit enter. Remember to hit the “Run” button once you have set the filter.
You can also make further changes, without having to touch your website code again:
You can add a new variant to any Lab at any time. As soon as you activate a new variant, the new variant starts to be suggested.
Sold out of blue jumpers? Just pause the Blue variant and Incisively will instantly optimise between the remaining variants. You can reactivate a paused variant at any time to bring it back into play.