Incisively is a real-time continuous optimisation service.
Incisively allows you to easily provide several variations of any aspect of your website or app (e.g., copy, calls-to-action, sort orderings, designs… anything!) without knowing how they will perform. Simply ask Incisively to suggest a variation when a user arrives, and then let Incisively know if a goal occurs as a result.
Behind the scenes, Incisively will use the number of suggestions and goals to optimise exploitation of the best-performing variation against exploration of the others’ performance, in a way that is mathematically guaranteed to maximise results while minimising how often a sub-optimal variation is suggested.
In other words, just throw ideas into Incisively’s hopper, and it will find and use the best one as much as possible while continuously checking whether another could do any better.
Incisively optimisations are conceptually similar to split tests, but with some significant advantages, such as:
These attributes not only make Incisively a great replacement for an A/B tool, but also extremely suitable for long-term optimisation of volatile content (e.g., merchandising or product listings).